A comprehensive project focused on enhancing Bad Owl's organizational structure, brand communication, and digital presence through innovative solutions and a user-friendly website.
FELIS
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Project 51: Bad Owl Aesthetics and Website
1. Realize
Bad Owl, an independent music label, faced challenges in organization, information flow, and brand communication. Recognizing the potential for growth, they partnered with Being Ourselves to build a strong foundation.
2. Conceptualize
Our team developed exciting solutions:
- A triadic structure: Recording, Relationships, and Releasing
- Robust information systems implementation
- A website showcasing core functions
- Aesthetic development aligning with Bad Owl's vision
3. Actualize
We implemented a comprehensive approach:
- Developed an ontological framework
- Created conceptual maps and ERDs
- Implemented knowledge base and file management systems
- Launched badowl.com
4. Equalize
The new solutions have energized Bad Owl's operations, improving clarity, communication, and digital presence. Early feedback is positive, and we're excited to see the long-term impact on artist acquisition and brand recognition!
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